The Sugar Rush Is Over: Why Your AI Strategy Needs Sobering Up
The Innovation Connector will host the next Intersessions Powered by Intersection on March 31st from 8:00 AM – 10:00 AM. Intersessions is a recurring marketing workshop series that brings together professionals for practical insights, collaboration, and strategy-building. As a proud sponsor of the event, Innovation Connector invites entrepreneurs and business leaders to take part in this engaging morning session.
This month’s workshop, “The Sugar Rush Is Over: Why Your AI Strategy Needs Sobering Up,” will feature speaker Chris Theisen. Theisen is a B2B Tech Stack Strategist who helps organizations align their marketing and sales technology to create more efficient systems and support long-term growth.
While artificial intelligence continues to gain attention across industries, many organizations are still only scratching the surface of its potential. Too often, businesses rely on AI as a simple shortcut, using it like an enhanced search engine or a predictive text tool, without preparing the infrastructure needed to truly benefit from it.
During this session, attendees will explore how to move beyond experimentation and build a solid foundation for AI adoption. Key discussion points will include:
- Why clean, well-structured data is essential for effective AI use
- The role of internal processes and governance when implementing AI tools
- How businesses can use their own data to train and guide AI systems
- Strategies for applying AI with clear business outcomes and scalability in mind
Participants will walk away with a better understanding of how to position their organizations to use AI strategically rather than reactively.
Event Schedule
The morning agenda will include time for networking, learning, and discussion:
8:00 – 8:30 a.m. – Networking and breakfast
8:30 – 8:45 a.m. – Attendee introductions
8:45 – 8:50 a.m. – Sponsor spotlight
8:50 – 9:30 a.m. – Speaker introduction and presentation
9:30 – 9:35 a.m. – Break
9:35 – 9:50 a.m. – Q&A session
9:50 – 10:00 a.m. – Closing remarks and announcements
Interested in attending? Register HERE to secure your spot
Supporting the Business Community
Events like Intersessions reflect Innovation Connector’s mission to support entrepreneurship and foster knowledge-sharing across the region. By connecting experienced professionals with business leaders and innovators, these sessions create opportunities to exchange ideas and gain practical strategies that can be applied immediately.
