Date: Tuesday, June 17
Time: 9:00 – 10:30 AM
Location: Innovation Connector
Presented by: Lindsay Hotmire, Identity Coach & Strategic Advisor
Reserve your spot HERE

Every brand tells a story—but not every story sticks.

Many businesses have the basics: a tagline, a mission statement, maybe even a compelling origin. But when that story fails to connect or leaves people unimpressed, the issue often runs deeper than messaging. It’s about the signal your brand is sending.

Join us at the Innovation Connector for an interactive workshop led by Lindsay Hotmire, an experienced identity coach and strategic advisor who helps businesses and professionals find clarity in times of transition. This session will challenge the way you think about brand building—and show you how to transform your story into something truly resonant.

What You’ll Gain from This Workshop:

• A deeper understanding of how your brand’s story functions as a signal—and why that signal matters
• A practical, four-step framework to help you identify and refine your unique brand narrative
• Tools to evaluate how your message is perceived and align it more closely with your values and goals
• Language strategies that are grounded in authenticity—not fleeting marketing trends

This is not a conventional branding session. It’s a fresh take on how your story shapes perception, builds trust, and sets the tone for how your business shows up in the world.

Who Should Attend?

This workshop is ideal for:

• Business owners who want to connect more meaningfully with their audience
• Marketing professionals seeking more clarity and alignment in their messaging
• Creative entrepreneurs and consultants ready to rethink their brand identity
• Anyone who feels like their current story isn’t quite hitting the mark

Seats are limited. Reserve your spot today and begin the work of turning your brand’s story into a lasting signal. 

At the Muncie Innovation Connector, we’re known for offering professional office spaces, training rooms, and workshops—but our support for entrepreneurs and business leaders goes far beyond that. We are a hub for innovation, strategy, and growth, dedicated to helping you and your business thrive year-round.

As we approach the midpoint of the year, now is the perfect time to pause and reflect:

• Are you meeting the evolving needs of your customers?
• What are your business’s weaknesses—and how can you turn them into strengths?
• Are you making the most of today’s technology to operate more efficiently and competitively?

These questions are just the beginning—and we’re here to help you answer them.

Our Premium Strategic Planning Services are designed for business owners and organizational leaders who want to take their operations to the next level. Whether you’re an established business looking to reassess your direction or a startup preparing for growth, our experienced team members are ready to guide you through a proven planning process that results in actionable insights and measurable goals.

We know that business is never static. As your company grows, so must your strategy. Shifts in customer behavior, market trends, and technology demand agile thinking and thoughtful planning. That’s why we partner with you to understand where your business stands—and where it could go.

When you choose our Premium Strategic Planning Services, our dedicated Innovation Connector team will work closely with your leadership group. Together, you’ll examine key performance areas, identify opportunities for innovation, and create a clear, customized roadmap for the months ahead. Our approach is hands-on, collaborative, and practical—focused on helping you build a strategy that drives results.

At the Innovation Connector, we believe that strategic planning is not just a one-time event—it’s a mindset. And the best time to start thinking strategically about the rest of your year is right now.

Let us help you move forward with purpose, clarity, and confidence.

Ready to take the next step?
Contact us today at 765.216.5900 to learn more about our Premium Strategic Planning Services and how they can benefit your business. Want to see everything we offer? Explore our services page today!

Intersessions brings to you a new interactive workshop designed to help professionals communicate bold ideas more effectively.

Workshop Details:
Title: Pitch Like an Animator: Creative Tools for Communicating Big Ideas Clearly
Date: Tuesday, May 20, 2025
Time: 8:00 – 10:00 AM
Presenter: Patrick Rieth, Creative Director at Devon House Creative

In this engaging, hands-on session, Patrick will explore how thinking like an animator can transform the way you pitch ideas. Attendees will learn how to simplify complexity, create emotional resonance, and deliver pitches that are both clear and compelling—without diluting their creative vision.

Whether you’re a marketer, entrepreneur, or leader responsible for communicating big ideas, this workshop will equip you with practical, easy-to-use tools to turn everyday conversations into creative wins.

Join us for this energizing workshop and gain new strategies to pitch with clarity, confidence, and creativity.

Reserve Your Spot for free today: https://www.intersection.is/intersessions 

Intersessions powered by Intersection held at the Innovation Connector are free interactive marketing sessions held six times annually with ongoing content and discussions.  Speakers dive into interesting and relevant marketing topics, tailored for professionals, entrepreneurs, and business owners who want to advance their marketing skill set. 

Every year, Business Showcase Week brings together a vibrant cross-section of over 1,500 entrepreneurs, business leaders, and students from Muncie and East Central Indiana. It’s more than just an event—it’s a celebration of innovation, a spark for collaboration, and a hub for education. For one dynamic week, the Innovation Connector transforms into a thriving ecosystem where ideas are shared, skills are sharpened, and businesses are launched forward. Workshops, training sessions, panel discussions, networking events, and energetic celebrations come together to fuel the entrepreneurial spirit in our region.

Partnership in Business Showcase Week is more than a sponsorship—it’s an investment in the future of our local business community. By partnering with us, you support growth, innovation, and opportunity, helping individuals and startups thrive with the resources they need.

Partner donations go directly toward making this week possible—and sustainable. Your support helps us promote, host, and operate every workshop, panel, and networking opportunity. The impact of Business Showcase Week also reaches far beyond the event itself. It strengthens our community by creating connections, opening doors for mentorship, and spotlighting the incredible talent and determination of local entrepreneurs. In addition, it fuels ongoing initiatives throughout 2026, ensuring that the impact of your investment stretches well beyond the final day of the event. 

In return, our partners receive valuable recognition in a variety of ways. From prominent placement in our digital marketing campaigns and on-site event signage to advertising in all event publications and inclusion in our printed event literature, your business will be front and center. You’ll have opportunities to engage directly with attendees, serve on panels, and share your message with an audience that values innovation and leadership.

We offer a range of partnership levels to meet your goals and budget:
Business Impact Partner – $5,000
Business Excellence Partner – $3,000
Showcase Youth Partner – $2,000
Business Support Partner – $1,000
In-Kind Partner – Contributions of goods or services are also welcome and appreciated. These might include breakfast or lunch for attendees, morning, afternoon, or evening snacks, swag items, or gift cards for giveaways—every contribution makes a difference.
Volunteer Partner – Time and talent are just as valuable. Consider serving as a Workshop Presenter, Panel Discussion Member, helping with Hospitality & Hosting, joining our outreach School Presentation Team, or assisting with Registration Follow-Up to help us engage our community. 

This is your chance to make a difference, to be part of something bigger than any one business, and to help drive the energy that makes our entrepreneurial community thrive. Join us. Let’s celebrate, educate, and collaborate—together.