Date & Time: Friday, September 26 · 9:00 a.m. – 10 a.m.
Facilitator: Matt Wenger – Lead Generation & Direct Mail Specialist
Cost: FREE

Advertising is one of the biggest investments small businesses and nonprofits make, but it’s not always easy to know what’s working. Are your dollars really driving results—or could they be spent more effectively?

Join us at the Innovation Connector for AI in Action: Tracking and Improving Marketing ROI, an interactive workshop designed to bring clarity to your marketing efforts.

Matt Wenger, Lead Generation & Direct Mail Specialist, will guide participants through practical strategies and tools that make it easier to track advertising spend, measure ROI, and identify which campaigns deliver the greatest impact.

What You’ll Learn

• Simple, low-cost ways to measure marketing ROI

• How to use AI to build more effective campaigns

• Confidence in making data-driven decisions—even without a tech background

• Strategies to stretch your marketing budget further

This session is designed for small businesses, startups, and nonprofits looking to maximize the value of every marketing dollar. Whether you’re running ads with limited resources or simply seeking more clarity, you’ll walk away with tools and insights you can use immediately.

Have questions? Reach out to nsmith@innovationconnector.com