Ted Baker on WMUN: Small Business & Showcase Week
Innovation Connector’s Executive Director & CEO, Ted Baker, recently joined WMUN to highlight the essential role small businesses play in our local and state economy, and to share details about the upcoming Business Showcase Week, happening this November.
Small businesses are far more than storefronts—they are foundational to the strength and resilience of communities like Muncie. As of 2024, the U.S. Small Business Administration reports that small businesses (those with fewer than 500 employees) make up 99.4% of all Indiana businesses and employ nearly 45% of the state’s private workforce. These businesses not only fuel job growth, but also serve as vital contributors to local culture, connection, and identity.
Baker emphasized that supporting local business isn’t just about economics—it’s about reinforcing community values. When people choose to shop locally, they’re supporting neighbors, friends, and community members who are actively involved in schools, nonprofits, and civic efforts. Local dollars stretch further too: 68% of money spent at small businesses stays in the community, compared to only 43% at larger retailers, according to a recent American Independent Business Alliance report.
The conversation also previewed Business Showcase Week 2025, which returns November 17–22. With 91 events scheduled at the Innovation Connector and throughout the community, the week is a celebration of small business owners, employees, startups, and entrepreneurs. This year’s programming will include outreach in local middle and high schools, encouraging young people to explore entrepreneurship and develop business ideas early.
Business Showcase Week continues to grow each year, and planning for this year’s celebration has been underway since the close of last year’s event. With something for everyone, the Innovation Connector is preparing to host one of its most dynamic and inclusive showcase weeks yet.
