Session 1: Marketing Mastery: Marketing That Drives Business Growth

You are here: / Session 1: Marketing Mastery: Marketing That Drives Business Growth

Title Partner

Masterclass 1, September 24 | Marketing Mastery: Marketing That Drives Business Growth

Class Begins:

0Weeks0Days0Hours0Minutes0Seconds

Build the strategy that gets you customers.

Learn how today’s most successful businesses attract customers, build trusted brands, and create marketing systems that generate measurable results — from branding and customer discovery to AI-powered marketing tools and lead generation.

  • Date: Thursday, September 24, 2026

  • Time: 9:30 a.m. – 3:00 p.m.

  • Location: Innovation Connector, 1208 W. White River Blvd, Muncie, IN 47303

  • Format: Four sessions, working lunch, peer panel

  • Session 1 - Building a Brand that Builds your Business

    Building a Brand That Builds Your Business

    Presenter: Greg Zirkle, Ball State University

    Learn how effective branding builds customer trust, increases sales, and fuels long-term business growth.

  • Session 2 - From Customer Discovery to Customer Acquisition

    From Customer Discovery to Customer Acquisition

    Presenter: Amanda Findlay, MatchBOX Studios – Lafayette, Indiana

    Learn how to identify your ideal customers, validate market demand, and develop strategies to attract and retain them.

  • Session 3 - Marketing That Works: Building a Strategy to Grow Your Business

    Marketing That Works: Building a Strategy to Grow Your Business

    Presenter: Susan Conyers, Senior Director, Brand & Consumer Marketing, First Merchants Bank

    Learn how to create a marketing plan that attracts customers, builds lasting relationships, and drives sustainable business growth.

  • Session 4 - Marketing Tools That Grow Your Business

    Marketing Tools That Grow Your Business

    Presenter: Matt Wenger, Independent Marketing Professional

    Discover practical marketing tools that help attract customers, save time, streamline your marketing efforts, and increase sales.

  • Session 5 - Peer Panel

    Peer Perspectives: Real-World Marketing Success
    Facilitator: Ted Baker
    Panelists:
    • Ashli Smith, Owner, Spotted Monkey Marketing
    • Ben Polk, Head of Marketing, Prime Trust Federal Credit Union
    • Andrew Dawson, Director of Product Management & Marketing, Muncie Power Products
    • C. Daniel Graham, Sr., Executive Director, InerG Impact

    Hear how experienced business leaders have overcome marketing challenges, adapted to changing markets, and built successful growth strategies.

Click Here to Register

Registration Includes:

$49 / person
  • Masterclass materials, tools & templates
  • Lunch
  • Certificate of Completion
Click Here to Register