Intersessions: Sales vs. Marketing —The Tug-of-War That’s Costing You Growth
The Innovation Connector will host the next Intersessions Powered by Intersection on Tuesday, July 28th, from 8:00 AM – 10:00 AM. Intersessions is a recurring marketing workshop series that brings together professionals for practical insights, collaboration, and strategy-building. As a proud sponsor of the event, Innovation Connector invites entrepreneurs, business leaders, and marketing professionals to participate in this engaging morning session.
This month’s workshop, “Sales vs. Marketing: The Tug-of-War That’s Costing You Growth,” will feature speaker Derek McClain, Vice President of Business Development at C1 Truck Driver Training. With more than 20 years of experience across sales, marketing, and business development, McClain brings a unique perspective from working on both sides of the table. His approach combines practical, real-world strategies with proven fundamentals that continue to drive results.
When sales and marketing teams are not aligned, businesses can miss valuable opportunities for growth. While both teams share the same goal of attracting customers and driving revenue, miscommunication, disconnected strategies, and unclear processes can create barriers that impact overall success.
During this fast-paced 45-minute session, attendees will move beyond buzzwords and focus on practical tactics that can be implemented immediately. Whether you’re part of a small business or a growing organization, the session will explore how stronger collaboration between sales and marketing can help create more effective strategies and better outcomes.
Key discussion points will include:
- Strategies for improving alignment between sales and marketing teams
- Practical approaches to strengthen communication and collaboration
- Ways businesses can create more effective growth strategies regardless of size or budget
- Real-world tactics that can be applied immediately to support business development
Participants will walk away with actionable insights to help bridge the gap between sales and marketing and create a stronger foundation for sustainable growth.
Event Schedule
The morning agenda will include time for networking, learning, and discussion:
8:00 – 8:30 a.m. – Networking and breakfast
8:30 – 8:45 a.m. – Attendee introductions
8:45 – 8:50 a.m. – Sponsor spotlight
8:50 – 9:30 a.m. – Speaker introduction and presentation
9:30 – 9:35 a.m. – Break and breakfast refill
9:35 – 9:50 a.m. – Q&A session
9:50 – 10:00 a.m. – Final comments, announcements, and adjournment
Interested in attending? Register HERE to secure your spot.
Supporting the Business Community
Events like Intersessions reflect Innovation Connector’s commitment to supporting entrepreneurs, business leaders, and professionals through education, collaboration, and meaningful connections. By bringing together experienced speakers and members of the business community, these sessions provide opportunities to learn practical strategies and gain insights that can help organizations continue to grow.
