15 Years and Still Talking: Podcasting Lessons from Both Sides of the Microphone with Lorraine Ball

Tuesday, July 29, 2025 | 8:00–10:00 AM | Innovation Connector

What does it take to launch, grow, or simply show up well on a podcast? Marketing expert and podcast host Lorraine Ball is bringing 15 years of lessons—from both sides of the microphone—to this interactive session at the Innovation Connector.

Whether you’re ready to start a show, want to grow your audience, or are just curious about being a guest, Lorraine will offer practical insights you can put to work right away. In this session, she’ll cover:

Why podcasting is a valuable tool for modern marketers
How to get started with your own podcast
Strategies to promote your show and grow your audience
How to be an effective guest (even if you don’t want to host)
Common mistakes to avoid

Lorraine is the founder of Roundpeg Marketing and the voice behind More than a Few Words, a weekly podcast packed with practical marketing advice. Her blend of real-world experience and creative perspective has inspired audiences nationwide.

Session Schedule:
8:00–8:30 AM – Networking and Breakfast
8:30–8:45 AM – Attendee Introductions
8:45–8:50 AM – Sponsor Spotlight
8:50–9:30 AM – Speaker Introduction and Presentation
9:30–9:35 AM – Break
9:35–9:50 AM – Q&A
9:50–10:00 AM – Final Comments and Announcements

This session is part of Intersessions Powered by Intersection, a monthly series of interactive marketing sessions hosted at the Innovation Connector. These creative events are held on the last Tuesday of every other month from 8:00 to 10:00 AM and are free to attend.

The Innovation Connector is proud to sponsor the Intersessions series as part of our ongoing commitment to supporting local entrepreneurs, marketers, and business leaders.

Location:
Innovation Connector
1208 W White River Blvd, Muncie, IN

To register and learn more, click HERE.

We hope to see you there!