Muncie, IN – April 15, 2025 – The Muncie Innovation Connector, Inc., East-Central Indiana’s only full-service entrepreneurial support organization, has been honored with the Soft Landings Designation of the Year at the recent International Business Innovation Association (InBIA) Annual Conference in Philadelphia, PA. This distinguished recognition marks the first international award for the Innovation Connector, highlighting its growing impact on global business development.

The Soft Landings Designation of the Year is awarded to only one site within InBIA’s international network of certified Soft Landings locations. The Innovation Connector earned this honor for its outstanding work supporting foreign business entities seeking to launch or expand operations in Muncie and Delaware County.

According to InBIA, “Members of the Soft Landings network ensure that businesses entering or expanding into a new country are provided with an expedited introduction to that country’s business practices, regulations, and culture. Soft Landings designees make connections in a new country quickly and efficiently while offering access to the necessary resources to achieve business objectives.”

Charles Ross, President and CEO of InBIA, praised the Innovation Connector’s performance:
“The Innovation Connector demonstrated its services to the highest possible standard and is an excellent example of what the Soft Landings program represents. Ted Baker and his team have served the Muncie community with distinction, and the outcomes speak to the true value of the Soft Landings program.”

The Soft Landings designation elevates the Innovation Connector’s global visibility and credibility, positioning it to attract international clients and strategic partners. It also signals prospective inbound companies, collaborators, and funders that the Innovation Connector offers high-quality, targeted support for international business expansion.

Ted Baker, CEO and Executive Director of the Innovation Connector reflected on the achievement:
“We are honored to receive this international recognition. It affirms our team’s progress, dedication, impact, and strong collaboration with local economic development partners. The Soft Landings program represents a significant opportunity—not just for us, but for the entire Muncie business community.”

For more information about the Innovation Connector and its international business support services, visit www.innovationconnector.com or contact Ted Baker at tbaker@innovationconnector.com.