Resident Client Spotlight – Peggy Cenova


Resident Client Spotlight – Peggy Cenova

Peggy Cenova has been the Regional Director of the East Central Indiana SBDC since 2011. The Indiana Small Business Development Centers help Hoosier entrepreneurs’ businesses start, grow, and flourish.

Need help starting a business or improving the one you have?
Reach out to the East Central Indiana SBDC by emailing them at  or calling them at 765.282.9950.

Nevertheless – First Session

Nevertheless, a Business Sisterhood, was nothing short of an amazing business and connection gaining experience for the women who participated in the first program at Innovation Connector. Nevertheless is an opportunity for women business owners to connect and meet with other women entrepreneurs to discuss their experiences and learn from each other. These successful women met every other week to learn, challenge and share with one another.

While at Nevertheless, the women were not only able to share their goals and successes but their stresses and frustrations with women who may have the same experiences. It was an opportunity to listen to other professionals share about their business, branding, the enneagram and much more. The sisterhood met at the Innovation Connector but also had meetings at Rosebud Coffee House and Re/Max in Yorktown.

The first Nevertheless recently ended and there is no doubt the next group of women will benefit from participating in this experience.  Since the first session ended, the group has already met again to have a cooking demonstration and looks to continue to meet as a group once a month to maintain those relationships created in Nevertheless. We are looking forward to the future of Nevertheless, A Business Sisterhood, at Innovation Connector.  

Meet our New Team Member

The Innovation Connector is pleased to announce a new team member, Natalie Smith. Smith will serve as the Program and Events Coordinator. In this role, she will be coordinating events, program operations, and have administrative responsibilities as well. The first face you see when you walk into the building will be this one!

Smith was born and raised in Muncie, IN and graduated from Muncie Central High School in 2018. She is currently in her last semester at Ball State University, graduating this May with a bachelor’s degree in Public Relations with a concentration in Event Management. 

Smith has previously worked in event management through a local wedding venue as well as a women’s networking group based out of Indianapolis. Smith loves the high energy and ever-changing environment. “I cannot wait to start planning and attending the events here at Innovation Connector. I’ve always worked for small businesses and have always been drawn to them, so it will be a great combination of my experiences,” Smith says. 

Entrepreneurship is right up Smith’s alley, as she has created her own Instagram account repurposing clothes and selling products that she makes with her Cricut machine. In her free time, she enjoys making cups with her Cricut and spending time with friends and family. She loves the Muncie community and wants to see it thrive as best as it can.

The Innovation Connector is Muncie/Delaware County’s only full-service business incubator. The Innovation Connector’s mission is to see job creation by providing guidance and entrepreneurial resources for individuals seeking to start or grow businesses in East Central Indiana.  Our passion is to see that each person who has a dream to start or grow a business has every resource to be successful and the economy of East Central Indiana flourishes. The services offered at IC include networking and connections, financial and accounting assistance, marketing help, and business consulting and coaching services, as well as providing office space for businesses.  

1208 WEST WHITE RIVER BLVD | MUNCIE, IN 47303 | PHONE: 765-285-4900